The Mystery of Article Marketing

                                                    
Article marketing is dead. Right?

Wrong!

Article marketing is still one of the most effective methods for driving traffic to your website.

And the reason is really quite simple. The Internet works for everyone because of the information that can be found on it.

So you have to ask yourself where you can find that information.

And really there are only two places: Articles and blogs.

Blog posts are nothing more than articles in a different location, and so the vast majority of content on the Web is from articles.


But, article marketing is shrouded in mystery, and so in this article I want to identify the culprit so that you won't be robbed of its power.

Why do some believe that article marketing is dead?

It's because it doesn't work for them.

They tried it, and it failed.

And there are a lot of people who don't stop to think how ludicrous this idea is.

The Web works because of the information it contains.

If no one could find the information that he or she wanted, then apart from email, there would be no reason for it to exist.

Some information is passed along through video and audio, but nothing like the amount that is found in text.

So the fault can't be with the method.

It must be with the way that the method is used.

If you ask those who have "tried" article marketing how many articles they've written, the most likely answer will be one, two, or a handful.

Now this is the problem.

Ezines will tell you that it takes something like 75 articles before you can expect an increase in the amount of traffic that you get to your list.

And so the problem isn't that the technique doesn't work.

It's that it hasn't been used enough to find out.

It's a bit like getting in a row boat, pulling the oars about five times, and then getting out because you didn't get anywhere.

Why does it take so many articles to get the attention of your readers?

Why won't a few articles generate the traffic that you want?

There are three reasons.

1. It appears that you don't have much to say.

A body of work carries more weight than a few articles.

The 75 article threshold that Ezines suggests is the point at which it looks like you might be something of an expert.

If you have less than that, then to someone who doesn't know you, it looks as though you don't know very much.

So in order to look like an expert, you have to write like one.

2. The topics aren't interesting to your readers.

Let's face it.

Some of what you write about will interest few people, and quite possibly no one except you.

It happens.

The more you write, the better feel you get for what people want to read; but until you do and can look at your statistics, you just have no way of knowing what that is.

It's possible that as you build your expertise in one area that people will look at whatever else you've written; but initially, your topics may not be of interest to them.

3. Not all articles get the same number of readers.

It can be extremely disheartening to write a lot of articles and to find that many of them aren't read by anyone.

But that's just how it goes.

And it's why you have to write so many.

Some articles are read hundreds or even thousands of times, while other ones, even by the same authors aren't read at all.

But if you write enough of them, then you increase the odds that more of your articles will be read.

If you write only a few, then only a few people at best will read them. But if you write a lot, then probably more people will read your articles.

The power of article marketing depends on not only the quality of what you produce, but also the quantity.

If you're not writing enough, then no one will believe that you're qualified to teach them anything.

That means that there will be no reason to visit your site, and no reason to join your list.