7 Simple Tips for Effective Copywriting

                                            

1. Headline

Your headline is the first impression you make on your reader. You need to have an attention-grabbing headline! On average, about 8 out of 10 people will read your headline and only 2 out of 10 people will continue reading your message. Your headline helps your reader decide if they want to stop or keep reading.

2. Problem

The first thing to do is address your reader's interests, needs, wants, fears or objections. If you start by addressing their problem, you are more likely to grab and hold your reader's attention. It's good to keep in mind that people usually buy things for emotional reasons like love, pride, guilt, fear or greed.

3. Benefits

People want benefits and solutions, not your product or service. Focus more on the benefits your customers will receive and less on the features of your product or service. Emphasize the benefits behind the features. Remember, you are selling problem-solving benefits, not a product or service. And if you promise something in your message, make sure you can deliver!

4. Credibility

You must show your reader that your message is believable. It is important to tell the truth. No product or service is perfect and everyone knows it. To establish credibility, you can reference success stories, include testimonials, offer a guarantee or cite a research study that supports your claim. You might want to consider asking an industry leader to give you an endorsement!

5. Offer

Think about what you want your reader to do. You must have a call to action that invites your reader to take the next step. Do you want them to subscribe to something, buy something, register for something or call you for more information? No matter what it is you want your reader to do, they probably won't do it unless you ask.

6. Style

Your copy should be very conversational, like you are talking to someone you know. It should be clear, concise and easy to understand. Read your copy out loud. Does it sound the way people normally talk? Do you make a connection with your reader? Add personality to your message to keep it interesting.

7. "You"

How many times do you use the words "I", "me", "we", or "us" in your message? How many times do you use the word "you"? Keep in mind that your reader doesn't want to hear about you. They want to hear about themselves. "You" is a very powerful word and it helps you build a strong connection with your reader.